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How to Launch a Social Media Campaign
Launching a social media campaign is no easy task. It takes planning, precision, and participation to have a successful multi-platform social media marketing operation. If you’re considering launching...
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Using Facebook Deals for Quickly Increasing Engagement on Your Facebook Page
Quality Not Quantity. Can we say it enough? (We don’t think so!) It’s the new “buzzphrase” in web marketing (ironic –really – it shouldn’t be a buzzphrase at all – the mantra should ALWAYS be quality...
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Difference Between Google Authorship and Author Rank
Oh Google Authorship, we hardly knew you. You may or may not be aware, but on August 28, 2014 Google shut down its authorship functionality completely. The three-year experiment to allow authors to...
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What Is Display Advertising
You see it all over the place while surfing through the Internet. Even when you are searching for something like your next vacation getaway or the hottest new phone on Google you are seeing examples of...
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What Is Retargeting
Most who sell a product or service believe – or want to believe – that buyers follow a straight and direct path when making a purchase. The prospective buyer visits your website, finds what they are...
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What You Need to Know About Micro-Moments
Were you recently fraught with Google mobile anxiety? The anticipation of Google’s mobile-friendly ranking algorithm sent many businesses owners into a panic about how their pages would rank in mobile...
View ArticleWhat the New Google Ad Layout Means for Your Business
Google had been testing changes to the ad layout for desktop search for a while, and the shift is now official. There are no more text ads on the right sidebar of the results page, and four rather than...
View ArticleThe ABC’s of Marketing
Marketing has evolved quite a bit over the last few years. New terms, trends and concepts have emerged, which has fundamentally changed the marketing landscape in 2016. The good news is that...
View ArticleHow To Use Instagram for Your Business
Have you considered jumping on the social bandwagon and using Instagram to better promote your business? If you’re still on the fence, did you know that analysts believe Instagram’s global mobile ad...
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